AI discovery

A few years ago, Outbrain wanted to evaluate the benefits of a news chatbot by launching an MVP.

My roles

My methods


A survey showed who was already using chatbots. A group of survey participants then sat with me and a teammate to demonstrate their chatbot interactions. Diary study screenshot

Diary Study

A separate group of respondents participated in a diary study, revealing specific headlines and search terms that were preferred during real product usage.

Evaluative Research

I arranged multiple sets of unmoderated usability tests. Changes were made to the prototype in between each round based on what was learned.


More resources

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